Privacy Policy

This Privacy Policy outlines how we handle your personal information when you use our services at Betdaq Ireland.

About Us

Our platform is managed by Exchange Platform Solutions Limited ("EPS"), which serves as the data controller for your personal information. Throughout this document, "we," "us," and "our" refer to EPS and its subsidiaries.

EPS operates under the EU General Data Protection Regulation 2016/679 (GDPR) and the Data Protection (Bailiwick of Guernsey) Law 2017 (collectively referred to as Data Protection Legislation).

Protecting your personal information is our top priority. We maintain comprehensive security protocols that undergo regular testing and updates to safeguard your data. Should you have questions or concerns regarding our data handling practices, contact details are provided at the end of this policy.

Please review this privacy policy alongside our cookies notice, store-specific terms, and our general terms and conditions.

Personal Information We Gather

We obtain your personal data through various channels:

During account registration
Through website and social media interactions
Via surveys and questionnaires
Through all communication channels (email, telephone, chat, social platforms)
From analyzing your engagement patterns
Via affiliated companies for operational purposes
Through publicly available information and social media
From cookies and tracking technologies (with your permission)
Through third-party databases for compliance purposes
From online service providers including financial institutions and liquidity partners

How Your Information Is Utilized

Service Delivery

Data Collected: Full name, residential/email address, phone number, online identifiers, date of birth, gender, login credentials, transaction details, payment information

Purpose: Fulfilling contractual obligations, delivering requested products and services, communicating important updates about our platform, services, and policies

Legal Foundation: Contract performance, legal compliance

Customer Support

Data Collected: Name, online identifier, Player ID, contact details, account communications, call recordings, transaction history, payment methods, IP address, MAC address, device information, location data

Purpose: Providing assistance, resolving inquiries, addressing complaints

Legal Foundation: Contract performance, legitimate business interests in customer satisfaction and responsible gambling protection

Legal and Regulatory Compliance

Data Collected: Name, online identifier, Player ID, contact information, betting activity (games, wagers, winnings, losses, deposits, withdrawals), payment methods, gameplay screenshots, IP address, MAC address, device details, location

Purpose: Meeting obligations under Gambling Act, Responsible Gambling requirements, Anti-Money Laundering, Anti-Fraud, and Anti-Terrorism regulations. This includes electronic identification methods such as cookies and gameplay monitoring

Legal Foundation: Legal obligations, protection of vital interests, public interest tasks, legitimate business protection interests

Responsible Gambling and Self-Exclusion

Data Collected: Name, online identifier, Player ID, contact information, birth date, gender, login details, browsing history, transaction data, gameplay records, IP address, device information, communication history, call recordings, wellbeing information, affordability assessments including public domain data and credit history

Purpose: Fulfilling Responsible Gambling duties (maintaining self-exclusion lists, identifying potential gambling issues), verifying identity and age, protecting account security through electronic identification methods including cookies

Legal Foundation: Consent, contract performance, legal obligations, protection of vital interests, public interest

Surveys, Competitions, and Promotional Activities

Data Collected: Name/online identifier, contact details, home address, email, phone number, communication preferences, survey responses, marketing engagement metrics, product preferences, feedback

Purpose: Invitation to participate in competitions, gathering customer feedback, promoting relevant products/services, measuring advertising effectiveness, delivering targeted advertisements. You may unsubscribe from marketing communications anytime

Legal Foundation: Consent, legitimate interests in understanding customer preferences and engagement

Customer Profiling and Demographics

Data Collected: Communication preferences, survey responses, marketing interactions, product preferences, feedback, interests, behavioral patterns

Purpose: Building comprehensive profiles to understand preferences and gaming behavior

Legal Foundation: Legal obligations, public interest tasks, legitimate interests

Platform Improvement and Security

Data Collected: Player ID, login details, browsing history, games played, IP address, MAC address, device information, location, application and website usage patterns

Purpose: Optimizing content presentation, maintaining and enhancing services, streamlining business operations, ensuring system integrity, managing IT infrastructure, quality assurance, staff management efficiency, analyzing webpage and promotional performance, delivering relevant content

Legal Foundation: Legitimate interests in appropriate, functional, and efficient customer interactions

Crime Prevention and Loss Protection

Data Collected: Name, online identifier, Player ID, contact information, login details, browsing history, betting activity (wagers, outcomes, transactions, payment methods), gameplay screenshots, IP address, device information, risk assessments, profile classifications, communication records

Purpose: Preventing and detecting fraud, theft, or business losses, stopping unfair practices, preventing Terms and Conditions violations, protecting staff and customers from harm through online activity monitoring, electronic identification, transaction monitoring

Legal Foundation: Public interest tasks, legitimate interests in protecting customers, business, and employees

Business Transactions and Legal Rights

Data Collected: Name, online identifier, Player ID, contact information, login details, browsing history, betting activity, gameplay records, IP address, device information, risk scores, profile classifications, communication history

Purpose: Exercising or defending legal claims, business acquisitions or sales

Legal Foundation: Legitimate interests in business protection and defense

Much of the requested information is mandatory for legal and regulatory compliance (Gambling Act, Money Laundering regulations). When we seek your consent, you may decline, though this may limit service availability.

We may process sensitive personal data (special category data) obtained directly from you, from other sources, or derived from our decisions. Some account management decisions or legal compliance actions may involve automated processing. You can always request human review of automated decisions by contacting us.

Data Sharing Practices

We may share your information with other organizations to fulfill legal obligations, meet your needs, or honor contractual commitments. Sharing may also occur when deemed in the public interest or our legitimate interests. Recipients typically include:

Business partners, suppliers, and contractors fulfilling agreements with you or us
Affiliated companies and selected third parties for suppression list sharing (when you've opted out of marketing, been barred, or self-excluded) to prevent unsolicited communications
Third-party service providers supporting purposes outlined in this policy
Service providers assisting with legal/regulatory compliance (anti-money laundering, fraud prevention, verification services)
Selected third parties (with your explicit consent) to contact you about their services
Analytics and search engine providers helping optimize our platform
Organizations collecting customer feedback to improve our services
Other gambling operators, financial institutions, credit card companies, Sports Governing Bodies, and relevant agencies for investigating underage gambling, fraud, criminal activity, or suspicious behavior
Regulators, law enforcement, fraud prevention agencies, legal advisors, courts, adjudication services, sports governing bodies, betting integrity organizations, and authorized entities for investigating criminal activity, maintaining sports standards, or handling regulatory/legal matters

We will not share your information with third parties for marketing purposes without your explicit consent.

Additional disclosure circumstances include:

During business or asset sales/purchases (disclosure to prospective buyers/sellers)
In insolvency situations (administration/liquidation of EPS or group entities)
If we or our assets are acquired by third parties (personal data transfer)
To enforce our terms of use
To protect rights, property, or safety of our company, staff, customers, or others (including information exchange with other gambling operators and law enforcement for safety, crime prevention, fraud protection, credit risk reduction)
When legally obligated to disclose for compliance, regulatory requirements, fraud prevention, or crime detection
For UK-based customers: identity verification and financial status checks with Credit Reference Agencies leave a "soft" credit file footprint. Details: https://www.controlrisks.com/-/media/corporate/files/legal/trust-centre/data-protection-narrative.pdf
Self-exclusion information may be shared with regulators or industry partners to support your exclusion

Responsible Gambling Commitment

EPS takes responsible gambling seriously. We may share your information with other organizations to uphold responsible gambling commitments.

We're obligated to identify at-risk individuals early and help them stop gambling through account limitations, suspensions, or venue restrictions. To meet these obligations, we continuously analyze transactions and evaluate behavior/financial status across our Group.

We explore innovative methods to identify potentially vulnerable players both digitally and in physical locations. This may involve customer identification systems (such as device cookies) and data sharing with organizations that evaluate risks, assess affordability through multi-operator analysis, or provide direct individual assistance.

We maintain strict standards for both responsible gambling support and personal data protection, implementing appropriate measures and controls to safeguard your information.

Data Retention Periods

Data Type	Standard Retention	Additional Information
Customer Call Recordings	12 Months	Case-by-case extensions may apply
Customer Data	7 years from account closure	Personal data is retained only as permitted under data protection legislation: (i) when legally required under gambling or tax regulations; (ii) to exercise or defend legal rights. Self-exclusion records remain part of your customer profile per this retention policy, even if the exclusion period is shorter

Retention periods may extend when necessary for specific regulatory obligations, criminal investigations, claim handling, or complaint resolution.

International Data Transfers

Some service providers and partner organizations operate outside the UK or European Economic Area in countries with different data protection standards. We ensure adequate safeguards protect your personal data and require service providers to sign compliant processing agreements ensuring data protection legislation compliance. For more information about transfer mechanisms: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en. Contact us at the dataprotection email below with specific international transfer questions.

Security Measures

We implement technical and organizational measures proportionate to potential harm to protect your personal data. All submitted information is stored on secure servers. If we provide (or you choose) an access password, you're responsible for maintaining its confidentiality. Never share your password.

Internet transmission isn't completely secure. While we strive to protect your personal data, we cannot guarantee absolute security of transmitted data; transmission is at your own risk. Upon receiving your information, we employ strict procedures and security features preventing unauthorized access.

Cookie Usage

We use cookies to enhance your website experience. For detailed information, see our Cookies Policy.

Marketing Communications and Preferences

During initial data collection, we'll ask your communication preferences for future product and service updates, typically via form checkboxes or webpage options. You may opt out anytime.

What Is Opting Out?

Opting out refers to methods for avoiding unsolicited product or service information, typically associated with direct marketing campaigns (telemarketing, email marketing, direct mail).

*Opting out doesn't prevent essential customer correspondence (bet or account communications).

How to Opt Out of Marketing

To stop receiving offers, promotions, event information, and activity-based communications:

Use the "unsubscribe" link in marketing messages
Adjust preferences in account settings
Contact Customer Support

Required Information

To process opt-out requests, please provide:

Full name
Contact method (email, SMS, post)
Mobile number or email/postal address we contacted
Mobile number or email address the message originated from
Date(s) and time(s) of contact
Message copy (screenshot or forwarded email to customer care)

Your Rights

Right	Description
Right 1: Access	Right to clear, transparent, understandable information about our information usage and your rights
Right 2: Information	Right to access personal data we hold about you
Right 3: Rectification	Right to correct inaccurate personal data we hold
Right 4: Erasure	Right to request data deletion when: we no longer need the data for its original purpose; you withdraw consent (if consent-based processing); you object to processing (see Right 6). This right isn't absolute and doesn't apply when legitimate overriding reasons exist
Right 5: Processing Restriction	In certain circumstances, right to restrict processing when: you dispute data accuracy; you prefer restriction over erasure; we no longer need the data but you require it for legal claims
Right 6: Data Portability	In certain circumstances, right to receive data you've provided in structured, commonly used, machine-readable format, and right to request transfer to another organization
Right 7: Object to Processing	Right to object to processing based on legitimate interests, unless we demonstrate legitimate grounds overriding your rights or processing is necessary for legal claims
Right 8: Automated Decisions	Right not to be subject to solely automated decisions (including profiling) producing legal effects or significantly affecting you
Right 9: Withdraw Consent	Right to withdraw consent when we rely on it for processing (e.g., marketing communications)
Right 10: Lodge Complaints	Right to complain to your Data Protection Supervisory Authority

Contact Information

For questions about this notice or information about your rights, contact us:

Email: [email protected]

Or contact: Guernsey Data Protection Commissioner

Email: [email protected]

Postal Address:
Guernsey Data Protection Commissioner
Data Protection Office
Block A
Lefebvre Court
Lefebvre Street
St Peter Port
GY1 2JP

Policy Updates

Future privacy policy changes will be posted on this page and, where appropriate, communicated via email. Please check regularly for updates or modifications to this privacy policy.